THE BRIEF
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Establish Marionnaud as the gift destination, around a simple promise: a gift? Marionnaud.
Everything turns on one idea, the art of giving: there are as many ways to give as there are people. Hence a gallery of profiles, the romantic, the last-minute shopper, the creative ones, the surprising ones, the collectors, celebrating the endless ways of pleasing the people we love. One concept, three key moments, and a clear promise: whatever your style, Marionnaud has the gift for you.
OUR PLAYGROUND
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The whole campaign produced in one go: a 45-second main film, its 30-second versions per occasion, key visuals and stills shoots, and every derived format, digital out of home, store windows, web banners and social media.
A setup designed to share casting and sets, and deliver a campaign that lives all year without losing consistency.