Sustainable Buyout

THE BRIEF
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Ardian invests in companies and wanted to explain what it calls the sustainable buyout: taking over a business and steering it towards a more responsible model, for the economy as much as for society. An abstract subject, to be made readable in under two minutes.

OUR PLAYGROUND
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A film built entirely in motion design, screen by screen, from a storyboard approved with the agency. Text breakdown, art direction, animation, voice-over recorded in studio, and the client’s own image library woven in to ground the message in the real world.