THE BRIEF
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ZTO Technology is presenting its platform at Vivatech: an artificial intelligence that listens to sales interviews, whether by phone, video call or face to face, scores technical and behavioural skills, and turns them into a learning path built for each profile. The script and the brand guidelines came from ZTO. What was missing was movement: at a trade show, a demo that stands still holds nobody.
OUR PLAYGROUND
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First Frame took the screens and graphic elements delivered in Figma and set them in motion. One minute with no dead time: the sentence building word by word, the three interview channels lining up side by side, the video call windows opening, the dashboards sliding over one another to reveal the scores, then the profiles scattering into a constellation to trace the learning path. Every interface stays readable, every transition serves the demonstration.