THE BRIEF
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Vogz is launching its app and has to explain, in about thirty seconds, a mechanism nobody knows yet: brands post castings, creators answer with videos of their own, and the ones who get picked are paid. The film exists to drive downloads. So it had to walk through the promise step by step without ever slowing down, and live everywhere, from the vertical feed to the square banner.
OUR PLAYGROUND
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First Frame wrote the storyboard and then built the film entirely in motion design. The raw material is the creators’ own videos, shot on their phones: they are handled as cards to be stacked, scrolled and multiplied into a mosaic until a community becomes visible. Around them, the brand identity pushed all the way, purple gradients, mobile-native type, cut-out stickers, a rhythm tuned to social. Then the master and its 1:1, 9:16 and 4:5 versions, and the music selection.