Jennyfer • Perfumes

THE BRIEF
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Don’t Call Me Jennyfer launches its Mood fragrance line: perfumes designed as moods, from PLAY to GRL PWR. The brand wanted a full-scale launch: the campaign film, a product film for each fragrance, packshots, posters, store windows, down to a digital activation with online games.

OUR PLAYGROUND
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First Frame carried the launch on every front: the campaign film and the product films with their short cuts for social, an original score adapted to each perfume, packshots, posters and stickers, all the way to the shop windows and in-store displays. And to extend the campaign, the digital activation: six online games and a quiz on a dedicated website.