THE BRIEF
–
Qonto wants to show what a business account actually pays for. Not a line in a cash flow statement: an oven finally rolling into a pastry chef’s kitchen, a real desk replacing an ironing board. Two twenty-second films, two trades, the same tipping point, the moment the long-awaited equipment arrives and the business changes scale. One line to say it, “Et c’est fait.”
OUR PLAYGROUND
–
First Frame produced both films, from the agency storyboard through to delivery. Shot breakdown, direction, casting, styling, location scouting and sets: a creative space a stone’s throw from the Champs-Élysées for the desk, a working pastry kitchen for the oven. Two worlds with nothing in common, shot within the same campaign, with the same carefully shaped light and the same principle: film the craft up close, the hands, the material, and let the brand appear only at the end.