THE BRIEF
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Fox Intelligence has built Europe’s first e-commerce mega-panel: a platform that measures what actually sells online, not by asking retailers, but by relying on millions of shoppers who share their receipts automatically and anonymously. The subject is abstract, the features are many, and the film had to hold all of it in two minutes: where the data comes from, what is done with it, and what a brand can get out of it. All of it aimed at foreign markets as much as at France.
OUR PLAYGROUND
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First Frame storyboarded the entire script before animating anything, so that every idea found an image rather than a diagram. Then six days of motion design: the journey of a receipt through to the dashboard, market shares, the comparison against competitors, customer loyalty, each feature shown in use. Voice-over, music, then the film versioned for export: an English edition and three more languages subtitled.