THE BRIEF
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On YouTube France, men are three times more numerous than women in creating content. For International Women’s Day, YouTube wanted a campaign that went beyond a statement of intent.
The approach: hand the microphone to six French women creators, Meltingcurlz, Lyanna, Pola Freestyle, Dairing Tia, Le Souffle des Mots and Eugénie Music, and capture their unfiltered advice to those still hesitating to start. Testimony rather than a manifesto.
OUR PLAYGROUND
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A full production carried by an all-female team in every role, from casting to delivery: direction, cinematography, sound, styling, photography.
Studio shoot with the six creators, a choral film, 15-second portraits, a stills campaign and the artwork for EllesFontYouTube.com. French and English subtitles, retouching approved one by one by each creator.