THE BRIEF
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Deezer wanted to plant one idea in twenty seconds: with Deezer, music is simple. Two TV spots to carry the Premium and Family plans and their promises: your music everywhere, all the time, with up to six accounts at once.
OUR PLAYGROUND
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Our answer: contrast. In real life, even simple things get complicated, flat-pack furniture that fights back, a birthday cake that turns into a fiasco. Our heroes struggle, while the music just flows: with Deezer, it’s simple. First Frame designed and produced both films end to end: casting, sets, styling, three days of shooting, all the way to the finished films, grading included. And alongside the TV campaign, a photo campaign: one key visual and seventeen images living across every format, print, web, OOH and DOOH.