Credits
Project
Flow
Client
Deezer
Category
Director
Rafael Covo
Year
2023
Agency
First Frame
THE BRIEF
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Flow is the Deezer feature that plays an endless selection tuned to the listener’s mood. Deezer entrusted us with its launch, where the point was not to demonstrate the feature but to make you feel what it does: listening that never stops.
The film follows a single actress through three moods: the party, melancholy, sport. Invisible cuts erase the edits, and a loop brings the end back to the beginning.
OUR PLAYGROUND
–
Full production, from concept to delivery: creative concept, art direction, casting, styling and three sets built as three moods.
One 30-second spot, two 15-second versions, 16:9, 9:16 and 1:1 formats, four languages and six campaign stills.
24/s
ISO:200
2024
800-1 CN