Stylish in every destination

THE BRIEF
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For its collection with Léna Situations, Jennyfer wanted a campaign that felt like her: “Stylish in every destination”. The idea: hop from app to app through her feeds and her universe, and show the collection’s clothes in the places Léna loves. Films, the collection stills and an animated graphic universe, delivered in every social format.

OUR PLAYGROUND
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First Frame designed and produced the campaign: graphic principles and a storyboard built on the codes of social networks and apps, packed with easter eggs and nods to Léna’s world. Two days in the studio with her followed, stills shot alongside the films, with a lounge and a live video feed so the brand could approve on the spot. Fifteen days of motion design then brought that app-to-app journey to life: editing, grading, and every film adapted into square and vertical cuts, down to the making of.