The Walk

THE BRIEF
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WeWard is the app that rewards walking: every step earns points that convert into cash, gifts or charity donations. To accelerate its growth in the United States, the brand brought in Venus Williams, tennis champion and investor in the app. The challenge: giving a French app an American signature, carried by a sports legend.

OUR PLAYGROUND
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Shot in Miami, directed by Matt Palmer. A commercial built around Venus Williams and walking as a daily discipline, extended into teasers and short vertical formats for social media. Executive production, art direction, shooting and integrated post-production.