Wizarding World

THE BRIEF
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For the launch of its Harry Potter range, collector mugs, trading cards and a Monnaie de Paris edition coin, Magasins U wanted three short films, joyful and family-driven, made for digital as much as for the store.

Not a product demo: a moment of complicity between parent and child, where the real magic comes from the way parents look at their children.

OUR PLAYGROUND
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A mobile camera, a bright image, and staging rooted in the everyday life of a close-knit family. Clever sharing of sets to optimise the shoot, and three films calibrated for television, digital and the 9:16 vertical format.