THE BRIEF
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NFT Sneakers Project has to announce itself before it exists. No product to film, no date, no price: only a name, a promise, “the finest metasneakers”, and the idea that a digital object will also be delivered in physical form. The film had to build anticipation, hold in fifteen seconds, and carry on into a reveal twice as long.
OUR PLAYGROUND
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First Frame built both films in motion design. The approach comes from the territory itself: sneaker culture and web3 share an aesthetic of scrambled signal. The teaser lives entirely inside it, video snow, red glitches, Japanese characters, wireframe grids, the shoe glimpsed and never shown whole, through to the web address and a “coming soon”. Music research and licensing included, then the reveal, twice the length, built on the same grammar.