SYNOPSIS
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After twenty years behind the camera creating for others, Sacha, 39, a writer, director and actor, watches the rules of his profession change: talent and hard work are no longer enough. To break through, you now have to make yourself visible, tell your own story and build an audience.
Thrown by this new paradigm, Sacha decides to take the subject head-on. For a year, he immerses himself in the Creator Economy to experience it firsthand, alongside those who have mastered its codes and its mechanics. Confronted with the logics of visibility, performance and monetization, he experiences from the inside a system where attention becomes a currency and identity a raw material to be exploited.
Through his journey, MODE CRÉATEUR examines a deeper shift: what becomes of our relationship to creation, to success and to identity when recognition depends on our willingness to expose ourselves?