THE BRIEF
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For Christmas 2024, Marionnaud entrusted First Frame with its end-of-year campaign, “Christmas Gifts”: a 30-second film with cutdowns for every screen, short films on in-store services, twenty-one still-life product shots and the key visuals for the shop windows. It had to serve both the retail banner and the house brand, in France and in shop windows across eight European countries.
OUR PLAYGROUND
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First Frame produced it all. Two days of shooting with actors and models, stills running alongside the film, and a still-life studio where gift boxes and shopping bags were custom-made for the campaign. Then post-production: the edits and all their cutdowns, photo retouching, and fourteen shots switched to night mode, with rotoscoping, tracking and compositing on the windows, to give the campaign its Christmas light.