THE BRIEF
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M6 and Trade Republic team up on a short-form financial literacy programme: fifteen one-minute capsules, aired between two shows. One topic per episode, from the 50/30/20 rule to ETFs and the emergency fund, each one hung on a proverb everybody already knows. The constraint is the same fifteen times over: get a savings concept across in forty-five seconds, and teach it properly.
OUR PLAYGROUND
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First Frame set the art direction and built the fifteen animated segments. A minimalist, pop approach: clean charts, sans-serif type, the Trade Republic brand palette, nothing decorative competing with the information. Fifteen storyboards, fifteen animations, two episodes a week for two months, delivered in ProRes for broadcast. The studio intros, the voice-over and the final mix stayed with the channel. Everything else, from the first sketch to the broadcast master, came out of the studio.