Buy The Ticket, Take The Ride

THE BRIEF
–
Supporting on French ground the global launch of the Harley-Davidson Pan America. To launch this new touring bike, Harley-Davidson and Condé Nast (GQ) created Buy The Ticket, Take The Ride: an original six-episode series inspired by Hunter S. Thompson’s gonzo journalism. Twelve riders, six countries, one bike. The challenge: producing the French segment of this international series to the standards of a top-tier global production.

OUR PLAYGROUND
–
French production partner on the series, alongside Bravò Studios (Los Angeles) and A Running Commentary (London), directed by Ivan Olita. Filming and photography of the French segment in the mountains: location scouting, local casting, on-the-ground logistics, capture and cinematography. Distribution: Condé Nast and Harley-Davidson channels, with print features in GQ magazine.