THE BRIEF
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Ferrero Rocher wants to bring its festive recipes to life, the ones where the chocolate becomes an ingredient instead of being served as it is. A praline éclair, a coated sponge, cream piped through a nozzle. Fifteen seconds per recipe, shot close enough to make the texture readable, through to the brand’s signature line, « Créateur de Magie ».
OUR PLAYGROUND
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First Frame directed the three films. Food shot this close forgives nothing: the light has to draw the material without flattening it, the chocolate has to pour at the right speed, the cream has to hold for the length of the take. Dark background, golden reflections, no set to pull attention away from the product. The whole story rests on the sequence of gestures, and every shot has to create the craving without a single word being spoken.