THE BRIEF
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Dacia does not reveal the Jogger, it makes you want it. Seventeen seconds to set a date, 3 September 2021, without ever showing the car as anything but a shadow. The film has to say where this family Dacia is heading, the open air, the long road, leaving together, and stop just short of the reveal.
OUR PLAYGROUND
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First Frame handled the post-production and the motion design of the teaser. The edit runs through mountain landscapes and backlit hikers, then cuts to the black silhouette of the vehicle. The name JOGGER is knocked out of it, and the film’s own images fill the letters: the promise holds in a single word. The teaser was adapted for every social format, from 16:9 to vertical, down to the cover visuals, ahead of the brand signature.