Promo

THE BRIEF
–
BonneGueule wanted a brand awareness campaign: a two-minute film released just before the winter peak, telling the brand’s story and mission and establishing it as a key player in its field. To be delivered as a long version and as short social formats.

OUR PLAYGROUND
–
Our answer: a manifesto, funny and transparent, written entirely in clothing puns. Enough of disposable clothes worn out like old socks, enough of running after fleeting trends, so we rolled up our sleeves.

And one firm choice: show only real people, the brand’s own staff and suppliers, never actors. Concept, writing, storyboard, editing and motion design.