Google • Workspace

THE BRIEF
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To roll out its Google Workspace campaign across Europe, the agency Across The Pond entrusted First Frame with the French market. The whole challenge fits in one sentence: a campaign consistent across Europe, yet one that truly speaks to each country. Video, print and adaptations for every audience, from HR to finance teams, with the wordplay, professional habits and context specific to France.

OUR PLAYGROUND
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First Frame steered the production of all the French assets: copywriting, motion design animation, voice recordings and cutdowns in every format, in constant coordination with the campaign’s international teams. A fully-fledged creation for the French market, within Google Workspace’s visual grammar.